Marketing, BABA

Requirements

In order to earn the Bachelor of Arts in Business Administration degree with a major in Marketing, students must complete a minimum of 180 quarter credits with a cumulative and major/program grade point average of 2.00, including the following:

I. Core Curriculum Requirements

II. Albers Business Foundation Requirements*

77 credits, including:

• BUAD 1000 - Albers Essentials of Business Integration
• ACCT 2300 - Principles of Accounting I (Financial)
• ACCT 2310 - Principles of Accounting II (Managerial)
• BCOM 2800 - Business Communication
• ECON 2100 - Business Statistics
• ECON 2110 - Principles of Economics - Micro
• ECON 2130 - Principles of Economics - Macro
• BUAN 3150 - Introduction to Information Systems and Business Analytics
• ECON 3100 - Quantitative Methods and Applications
• FINC 3400 - Business Finance
• MKTG 3500 - Introduction to Marketing
• OPER 3600 - Operations and Supply Chain Management
• BLAW 3700 - Business Law
• MGMT 3000 - Principles of Management
• MGMT 4890 - Strategic Management

III. Major Requirements*

25 credits, including:

• MKTG 3510 - Consumer Behavior
• MKTG 4510 - Marketing Research
• MKTG Electives (15)

• Choose from: MKTG 3520 , MKTG 3530 , MKTG 3540 , MKTG 3570 , MKTG 3580 , MKTG 3630 , MKTG 4520 , MKTG 4530 , MKTG 4550 , MKTG 4560 , MKTG 4600 , MKTG 4610 ,MKTG 4620 ,MKTG 4630 , MKTG 4640 , MKTG 4910  or other approved upper-level marketing courses (see course offerings ).

IV. Program Elective*

• Choose one additional 3000/4000-level Albers Business course (5)

V. Additional Requirements

• General electives to total 180 (18)

Notes:

1. Internships and independent studies may not satisfy a major requirement.
2. ^*Foundation/Major/Program requirements must earn a C- grade or better.
3. Program Elective may also apply towards an additional Albers concentration or minor
4. ECON 3110  and ECON 4720  are strongly recommended as program and/or general electives.