MKTG 4560 - International Marketing

5 credit hours
This course focuses on the analysis of important marketing issues in different foreign environments. Emphasis will be placed on market segmentation, product design, promotional strategies, media choice, and pricing strategies in the face of changing exchange rates. The course examines how organizations can thoughtfully and ethically account for cultural differences when marketing abroad to different customer segments.

Prerequisite Course(s): C- or higher in MKTG 3500