MKTG 4630 - Sustainable Business Marketing

5 credit hours
This course examines multiple marketing-related strategies that organizations can adopt to cope successfully with the current and future business, societal, and ecological challenges, within the broader framework of sustainable business. Topics to be discussed in this context include sustainable business and marketing models to drive innovation and create competitive advantage, applying sustainability principles to provide leadership in the design of products and the creation of customer value, understanding sustainable consumer behavior and customer segments, and designing and communicating sustainable value propositions.

Prerequisite Course(s): C- or higher in MKTG 3500