MKTG 4610 - Entrepreneurial Marketing

5 credit hours
This course clarifies key marketing concepts, methods, and strategic issues relevant for start-up and early-stage entrepreneurs. Emphasis will be placed on understanding how new firms and small businesses can ethically deploy creative and innovative marketing tactics to stay competitive in the marketplace. The course provides insight into how under-resourced organizations can succeed by identifying impactful marketing tactics, harnessing new technology, and using their limited resources effectively.

Prerequisite Course(s): C- or higher in MKTG 3500