MKTG 4550 - Marketing Analytics

5 credit hours
This course introduces students to analytical techniques and statistical models that can help enhance organizational decision making by converting data into insights. Emphasis will be placed on increasing students’ familiarity with commonly-used marketing databases so that they are more comfortable and skilled at analyzing and interpreting data to inform defensible managerial decisions.

Prerequisite Course(s): C- or higher in MKTG 3500 and ECON 3100