MKTG 4600 - Marketing and Social Issues

5 credit hours
This course explores the variety of ways that marketing is involved with social issues. Students will examine the role of marketing in creating or exacerbating social problems, as well as its role in relieving them. Topics will vary but may include materialism, energy and the environment, consumer privacy, sustainable business, racial justice, and economic inequality. Consideration will be given to the marketing of controversial products (e.g., tobacco, drugs, guns, etc.) and will include discussion of the appropriate price, promotion, and distribution for such products. The course typically includes a service learning project.

Prerequisite Course(s): C- or higher in MKTG 3500