Marketing, BABA

Requirements

In order to earn the Bachelor of Arts in Business Administration degree with a major in Marketing, students must complete a minimum of 180 quarter credits with a cumulative and major/program grade point average of 2.25, including the following:

I. Core Curriculum Requirements

Module I: Engaging Academic Inquiry

UCOR 1100 - Academic Writing Seminar
UCOR 1200 - Quantitative Reasoning (satisfied in major)
UCOR 1300 - Creative Expression and Interpretation
UCOR 1400 - Inquiry Seminar in the Humanities
UCOR 1600 - Inquiry Seminar in the Social Sciences
UCOR 1800 - Inquiry Seminar in the Natural Sciences (or BIOL 1610/1611, 2200, CHEM 1500/1501, PHYS 1050/1051, 1210/1211)

Module II: Engaging Jesuit Traditions

Module III: Engaging the World

II. Albers Business Foundation Requirements*

82 credits, including:

Choose one of the following two courses:

Calculus, choose one of the following two courses:

III. Major Requirements*

25 credits, including:

MKTG 3510 - Buyer Behavior
MKTG 4510 - Marketing Research
MKTG Electives (15)
Choose from: MKTG 3520 , MKTG 3530 , MKTG 3540 , MKTG 3570 , MKTG 3580 , MKTG 3630 , MKTG 4520 , MKTG 4530 , MKTG 4550 , MKTG 4560 , MKTG 4600 , MKTG 4610 , MKTG 4620 , MKTG 4630 , MKTG 4910 or other approved upper-level marketing courses (see course offerings ).

IV. Additional Requirements

General electives to total 180 (18)

NOTE:

ECON 3110 and ECON 4720 are strongly recommended as general electives.
Internships and independent studies may not be used to satisfy a major requirement.

*Major requirements must earn a C- grade or better.