Jan 31, 2025  
2023-2024 Undergraduate Catalog 
    
2023-2024 Undergraduate Catalog [ARCHIVED CATALOG]

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MKTG 4620 - Consumption and Happiness

5 credit hours
This course explores the link between consumption and happiness, or subjective assessments of well-being. A primary goal of the course is to provide students with tools to increase their personal happiness levels by exposing them to recent advances in behavioral science on the determinants of a fulfilling and happy life.

Prerequisite Course(s): MKTG 3500



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