Jan 31, 2025  
2023-2024 Undergraduate Catalog 
    
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2023-2024 Undergraduate Catalog [ARCHIVED CATALOG]

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MKTG 3530 - Sports and Entertainment Marketing

5 credits
This course focuses on developing sport and entertainment marketing strategies and campaign architecture by generating marketing insights from the external, organizational, and customer environments to create long-term loyalty relationships and to build a strong brand.

Prerequisite Course(s): MKTG 3500


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