MKTG 4530 - Brand Management

5 credit hours
Brand Management is an undergraduate elective course designed for Marketing majors. The course examines organizational branding decisions with an emphasis on the consumer psychological principles that influence the success of branding. It is designed to develop students’ appreciation of customer-based brand equity and their ability to build, measure, and manage brand equity.

Registration Restriction(s): Marketing Majors Only
Prerequisite Course(s): MKTG 3500