2021-2022 Undergraduate Catalog [ARCHIVED CATALOG]
Marketing
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 Return to: Albers School of Business and Economics
Carl Obermiller, PhD, Chair
Objectives
Marketing is the process of delivering consumer satisfaction through the creation and exchange of products. Career opportunities in marketing are found in manufacturing, wholesaling and retailing, marketing research, and in the promotional areas of advertising and personal selling. ProgramsUndergraduate Major
Return to: Albers School of Business and Economics
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