Dec 13, 2025  
2021-2022 Undergraduate Catalog 
    
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2021-2022 Undergraduate Catalog [ARCHIVED CATALOG]

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MKTG 3510 - Buyer Behavior

5 credit hours
Application of behavioral sciences to explore consumer and organizational decision-making processes. Emphasis on the information processing of buyers, including the effects of environmental and behavioral influences.

Prerequisite Course(s): MKTG 3500


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