May 21, 2026  
2026-2027 Undergraduate Catalog 
    
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2026-2027 Undergraduate Catalog
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MKTG 3530 - Sport and Entertainment Marketing

5 credits
This course explores the difference between marketing of and marketing through sport and entertainment. Basic marketing concepts will be applied, analyzed, and adapted to the sport and entertainment industry. Additionally, students will develop expertise in strategic communication and community building.

Prerequisite Course(s): MKTG 3500 with a minimum grade of C-


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