Oct 04, 2024  
2023-2024 Undergraduate Catalog 
    
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2023-2024 Undergraduate Catalog [ARCHIVED CATALOG]

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MKTG 3500 - Introduction to Marketing

5 credit hours
Survey of institutions and essential functions in the marketing system. Analysis of the marketing mix; product, place, promotion, and price strategies.

Prerequisite Course(s): Advanced standing in the Albers School


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