SADL 507 - Sports Media, Social Networking and Brand Communication

After successful completion of this course, students will be able to explain the role of print media (newspapers and magazines), electronic (radio, network television and cable television) and new media (Internet and related digital and social interactive technologies) in escalating the interest, coverage, and importance of big-time college and professional sport, as well as niche-market sport. Students will be able to define the roles of media planners, producers, sports information directors, sports journalists, and specialized media-related companies dedicated to marketing, producing, and disseminating commercialized sport in North American and global contexts. Prerequisite: SADL 506.

Academic Level: Graduate
Instructional Method: Lecture
School: College of Arts & Sciences