Dec 07, 2025  
2010-2011 Graduate Catalog 
    
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2010-2011 Graduate Catalog [ARCHIVED CATALOG]

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SADL 506 - Strategic Marketing for Sport Organizations

3
After successful completion of this course, students will be able to develop a sound philosophy of marketing; understand the evolution of sport marketing theories; identify the major theories related to consumer behavior and market segmentation; identify contemporary issues and trends in sport marketing; increase competence of scientific inquiry in sport marketing; and create a marketing plan for a sport organization. Prerequisite: SADL 514.

Academic Level: Graduate
Instructional Method: Lecture
School: College of Arts & Sciences


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