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Sep 07, 2024
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MKTG 560 - Marketing and Social Issues3 A seminar in which all participants explore the variety of ways that marketing is involved with social issues. Student and faculty examine the roles of marketing in creating or exacerbating social problems as well as its role in relieving them. Topics include materialism, energy and the environment, consumer privacy, sustainable business, controversial products
Academic Level: Graduate Instructional Method: Lecture School: Albers School of Business & Economics
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