MKTG 558 - Sales Management

Explores management of the sales component of an organization’s marketing pro-gram. Utilizes a managerial approach and emphasizes developing an understanding of basic marketing concepts, interrelationships among sales force management, and other areas of business, developing appropriate strategy for managing a sales force, and resolving often-conflicting strategic objectives. Prerequisites: MBA 517

Academic Level: Graduate
Instructional Method: Lecture
School: Albers School of Business & Economics