Jul 26, 2024  
2010-2011 Graduate Catalog 
    
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2010-2011 Graduate Catalog [ARCHIVED CATALOG]

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MKTG 554 - Topics in International Marketing

3
Growing importance of international marketing, differences in economic, cultural and political factors between countries, feasibility of using American techniques in performing marketing functions abroad. Prerequisite: MBA 517

Academic Level: Graduate
Instructional Method: Lecture
School: Albers School of Business & Economics


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