Jul 14, 2024  
2010-2011 Graduate Catalog 
    
2010-2011 Graduate Catalog [ARCHIVED CATALOG]

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MKTG 553 - New Product Development

3
Fits the interests of those involved in bringing new products to market. It addresses the entire new product development process within the context of a strategic framework. Topics include new product development strategy, idea generation and evaluation, organization and design, time-to-market, design and development team management, forecasting for new products, market entry decisions, and marketing launch strategy. Prerequisites: MBA 517 and 518.

Academic Level: Graduate
Instructional Method: Lecture
School: Albers School of Business & Economics



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