May 30, 2026  
2010-2011 Graduate Catalog 
    
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2010-2011 Graduate Catalog [ARCHIVED CATALOG]

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MKTG 552 - Marketing Research

3
Purpose, methods, and techniques of marketing research and description of marketing information systems. Prerequisites: MBA 500, and 517.

Academic Level: Graduate
Instructional Method: Lecture
School: Albers School of Business & Economics


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