MKTG 540 - Personal Selling

This course introduces the principles, concepts and techniques of personal selling, with an emphasis on embracing the ‘marketing concept’. The emphasis of the course is on personal selling as an embodiment of the firm’s marketing strategy. Multiple teaching and learning techniques are used – lecture, discussion, considerable student work, both individual and small group work, case studies and speakers. Prerequisite: MBA 517.

Academic Level: Graduate
Instructional Method: Lecture
School: Albers School of Business & Economics