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Jan 13, 2025
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MBA 517 - Marketing Management3
Develops essential knowledge and skills for effectively planning, implementing, and controlling marketing activities of an organization. Focus is on the application of basic marketing concepts and principles as well as strategic decision making for achieving and sustaining competitive advantages in the marketplace. Prerequisites: MBA 508.
Academic Level: Graduate
Instructional Method: Lecture
School: Albers School of Business & Economics
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