Dec 26, 2024  
2010-2011 Graduate Catalog 
    
2010-2011 Graduate Catalog [ARCHIVED CATALOG]

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MBA 508 - Marketing Principles

3
Introduction to the field of marketing; a survey course covering marketing strategic planning, consumer behavior, marketing research, and management of price, promotion, distribution, and product.

Academic Level: Graduate
Instructional Method: Lecture
School: Albers School of Business & Economics



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