Dec 01, 2021  
2017-2018 Graduate Catalog 
    
2017-2018 Graduate Catalog [ARCHIVED CATALOG]

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MKTG 5350 - Creativity and Innovation

3 credit hours
Formerly - MKTG 565
This course introduces practices necessary to stimulate ideas and the frameworks and tools required to manage innovation. It is grounded in creative problem-solving models that promote imagination, practical thought and action, and it addresses the innovation processes that transform ideas into goods and services.

Prerequisite Course: MBA 5080 or (MBA 5210 and MBA 5220)



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