IS 5320 - Web Analytics

3 credit hours
Formerly - IS 569

This course introduces how to perform web analytics for business. Web analytics includes measuring and analyzing web traffic data such as contents of the web sites, social activities, and advertising performance. It can be used as a tool for conducting market research, and assessing/ improving the effectiveness of a web site. Topics include the Internet, web, mobile apps, content management systems, cloud computing, and others.