SADL 5070 - Brand Communication for Sport Organizations

3 credit hours
Formerly - SADL 507

After successful completion of this course, students will be able to develop a strategic and holistic communications plan for a sport organization that drives brand marketing across platforms. Students will gain a clear understanding of how a well thought out strategic communication plan supports the building of a strong sports organization brand. Students will learn about the various communication tools available today, how to use them, as well as the pros and cons of each medium. In addition, students will realize the importance of evaluating ROI (Return On Investment) of any communication/advertising campaign.

Prerequisite Course: SADL 5060
Terms Typically Offered: Fall