SADL 5060 - Strategic Marketing for Sport Organizations

3 credit hours
Formerly - SADL 506

After successful completion of this course, students will be able to develop a sound philosophy of marketing; understand the evolution of sport marketing theories; identify the major theories related to consumer behavior and market segmentation; identify contemporary issues and trends in sport marketing; increase competence of scientific inquiry in sport marketing; and create a marketing plan for a sport organization.

Prerequisite Course: SADL 5140
Terms Typically Offered: Fall