Dec 08, 2023  
2017-2018 Graduate Catalog 
2017-2018 Graduate Catalog [ARCHIVED CATALOG]

Add to Portfolio (opens a new window)

MKTG 5320 - Promotion Management

3 credit hours
Formerly - MKTG 555

This course will involve budgeting issues, matters of strategy, marketing functions of personal selling, advertising, sales promotion and publicity, and their coordination into an effective promotional mix.


Prerequisite Course: MBA 5080 or (MBA 5210 and MBA 5220)

Add to Portfolio (opens a new window)