Dec 01, 2021  
2017-2018 Graduate Catalog 
    
2017-2018 Graduate Catalog [ARCHIVED CATALOG]

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MKTG 5320 - Promotion Management

3 credit hours
Formerly - MKTG 555


This course will involve budgeting issues, matters of strategy, marketing functions of personal selling, advertising, sales promotion and publicity, and their coordination into an effective promotional mix.

 

Prerequisite Course: MBA 5080 or (MBA 5210 and MBA 5220)



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