Nov 23, 2024  
2017-2018 Graduate Catalog 
    
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2017-2018 Graduate Catalog [ARCHIVED CATALOG]

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MKTG 5310 - New Product Development

3 credit hours
Formerly - MKTG 553
This course fits the interests of those who seek an introductory course to learn about effective practices for bringing new products to the market. It addresses the entire new product development process within the context of a strategic framework. Topics include new product development strategy, idea generation and evaluation, organization and design, time-to-market, design and development team anagement, forecasting for new products, market entry decision, and marketing launch strategy.

Prerequisite Course: MBA 5080 or (MBA 5210 and MBA 5220)


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