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Dec 10, 2023
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MKTG 5300 - Personal Selling3 credit hours Formerly - MKTG 540 This course introduces the principles, concepts and techniques of personal selling, with an emphasis on embracing the ‘marketing concept’. The emphasis of the course is on personal selling as an embodiment of the firm’s marketing strategy. Multiple teaching and learning techniques are used – lecture, discussion, considerable student work, both individual and small group work, case studies and speakers.
Prerequisite Course: MBA 5080 or (MBA 5210 and MBA 5220)
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