Dec 10, 2023  
2017-2018 Graduate Catalog 
2017-2018 Graduate Catalog [ARCHIVED CATALOG]

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MKTG 5300 - Personal Selling

3 credit hours
Formerly - MKTG 540

This course introduces the principles, concepts and techniques of personal selling, with an emphasis on embracing the ‘marketing concept’. The emphasis of the course is on personal selling as an embodiment of the firm’s marketing strategy. Multiple teaching and learning techniques are used – lecture, discussion, considerable student work, both individual and small group work, case studies and speakers.


Prerequisite Course: MBA 5080 or (MBA 5210 and MBA 5220)

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