Dec 08, 2023  
2017-2018 Graduate Catalog 
2017-2018 Graduate Catalog [ARCHIVED CATALOG]

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MKTG 5170 - Marketing Strategy

3 credit hours
Formerly - MBA 517/5170

Develops essential knowledge and skills for effectively planning, implementing, and controlling marketing activities of an organization. Focus is on the application of basic marketing concepts  and principles as well as strategic decision making for achieving and sustaining competitive advantages in the marketplace. Students who have taken MBA 5170 cannot take this class. 


Prerequisite Course: MBA 5080 or (MBA 5210 and MBA 5220)

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