ARTL 5400 - Marketing the Arts

3 credit hours
Formerly - ARTL 540

Students will develop specific skills of audience development to be applied in performing and visual arts organizations. This includes developing an organization’s brand and image and translating it into media messages that accurately communicate the organization’s mission. Topics include developing and implementing a public relations strategy, working with the media, developing print materials, and managing marketing budgets. Required.

Terms Typically Offered: Winter