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Dec 02, 2024
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ARTL 5400 - Marketing the Arts3 credit hours Formerly - ARTL 540 Students will develop specific skills of audience development to be applied in performing and visual arts organizations. This includes developing an organization’s brand and image and translating it into media messages that accurately communicate the organization’s mission. Topics include developing and implementing a public relations strategy, working with the media, developing print materials, and managing marketing budgets. Required.
Terms Typically Offered: Winter
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