Personal Branding in Sport and Entertainment Minor

Geneva Lasprogata Sedgwick, JD, LLM, Director

Personal Branding in Sport and Entertainment is a specialized undergraduate minor housed in the Albers School of Business and Economics but open to all Seattle University undergraduate students. It is designed to equip students with the necessary tools to develop, manage, and promote individual brands within sports and entertainment. This degree acknowledges the significant role that personal branding plays in the modern media landscape, where athletes, entertainers, and other public figures become powerful influencers both on and off their respective platforms.