MKTG 4510 - Marketing Research

5 credit hours
This course focuses on the role of research in marketing decision making. Topics include defining research objectives, primary and secondary data sources of marketing information, exploratory research methods, survey research design, observational research techniques, experimental design, sampling procedures, data collection and analysis, and communicating research findings.

Prerequisite Course(s): C- or higher in ECON 3100 and MKTG 3500