ARTL 2100 - Marketing the Arts

5 credit hours
Students analyze an arts, entertainment, media, or event organization within its environmental context to determine how to position it in the marketplace. Students develop an understanding of the consumer and market, choose proper research techniques to solve problems, determine appropriate promotional techniques to develop relationships with customers, and develop a complete and integrated marketing plan for an organization.

Prerequisite Course/s: ARTL 1000 or permission of instructor.