Dec 14, 2025  
2016-2017 Undergraduate Catalog 
    
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2016-2017 Undergraduate Catalog [ARCHIVED CATALOG]

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CMJR 3700 - Strategic Communications I

5 credit hours
Formerly - CMJR 370
An introduction to the theories, concepts, and practices in influencing and managing public opinion, public affairs, and advocacy. Includes an understanding of the different styles and formats in the development of messages used in the mass media. Ethical issues confronting strategic communications professionals.


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