Apr 17, 2024  
2013-2014 Graduate Catalog 
    
2013-2014 Graduate Catalog [ARCHIVED CATALOG]

Add to Portfolio (opens a new window)

IS 562 - Internet Marketing

3 credit hours
Concepts, tools, and strategies for understanding and exploiting opportunities associated with electronic commerce; focus on the strategic aspects of marketing using the Internet. The Internet is dramatically altering the way business is conducted on a local and global basis, changing the way organizations conduct business, provide customer service, interact with internal and external stakeholders, advertise, develop products, build brands, generate new prospects, monitor the marketplace, and distribute products and services. Prerequisite: MBA 517 or instructor permission

 



Add to Portfolio (opens a new window)