Apr 14, 2024  
2013-2014 Graduate Catalog 
    
2013-2014 Graduate Catalog [ARCHIVED CATALOG]

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SADL 514 - Sport Consumer Behavior

3 credit hours
After successful completion of this course, students will be able to explain and delineate theories relevant to sport spectator behavior; apply the theories and research paradigms to develop and evaluate marketing reports; and create a consumer marketing report that provides a synopsis and recommendations for a sport organization. Specifically the student will analyze fan socialization, market segmentation, culture and sub-culture markets, personal values and goals, motivation, personality, decision making, constraints, market demand, confirmation/disconfirmation of expectancies, BIRGing and CORFing, and loyalty. Prerequisite: SADL 500.



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