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Dec 03, 2024
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SADL 514 - Sport Consumer Behavior3 credit hours After successful completion of this course, students will be able to explain and delineate theories relevant to sport spectator behavior; apply the theories and research paradigms to develop and evaluate marketing reports; and create a consumer marketing report that provides a synopsis and recommendations for a sport organization. Specifically the student will analyze fan socialization, market segmentation, culture and sub-culture markets, personal values and goals, motivation, personality, decision making, constraints, market demand, confirmation/disconfirmation of expectancies, BIRGing and CORFing, and loyalty. Prerequisite: SADL 500.
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