Jun 22, 2024  
2013-2014 Graduate Catalog 
    
2013-2014 Graduate Catalog [ARCHIVED CATALOG]

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PUBM 568 - Social Marketing

3 credit hours
Social Marketing offers a revolutionary approach to solving a range of social problems in the areas of health, safety, environmental protection and community involvement. Students will be exposed to the application of traditional marketing principles and techniques to the challenges and rewards of influencing positive public behavior. Students will learn to identify research applications in order to develop, implement and evaluate a social marketing campaign. Elective.



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