PUBM 563 - Communication and Advocacy

3 credit hours

This course highlights the advocacy and motivational facets of leadership. It focuses on what leaders - change-agent leaders and effective team leaders - do to make their ideas and agencies “come alive” for their stakeholders, employees, regulators, donors and communities. Whether the communication context is one-to-one or one-to-many, face-to-face or media filtered, advocacy involves phases of discovery, preparation, strategic design and dialogue. Through case studies, role-playing simulations, lecture and class discussion, participants will experience intensive work and analysis in the dynamic process of communication and advocacy. Elective.