Dec 05, 2022  
2013-2014 Graduate Catalog 
    
2013-2014 Graduate Catalog [ARCHIVED CATALOG]

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MKTG 553 - New Product Development

3 credit hours


 

This course fits the interests of those who seek an introductory course to learn about effective practices for bringing new products to the market. It addresses the entire new product development process within the context of a strategic framework. Topics include new product development strategy, idea generation and evaluation, organization and design, time-to-market, design and development team management, forecasting for new products, market entry decision, and marketing launch strategy. Prerequisite: MBA 517



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