INBU 562 - Competing With and Within China

3 credit hours

Geared to students who want to learn about China both as a business opportunity and a threat in view of its state of market development. This course is taught as a competitive strategy course and covers China’s competitive environment, China’s rapid development, role of the state, state owned enterprises, competencies for foreign companies to succeed, branding in China, inward and outward direct investment, and the intellectual property challenge.