Jul 22, 2024  
2013-2014 Graduate Catalog 
    
2013-2014 Graduate Catalog [ARCHIVED CATALOG]

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MBA 517 - Marketing Strategy

3 credit hours
Develops essential knowledge and skills for effectively planning, implementing, and controlling marketing activities of an organization. Focus is on the application of basic marketing concepts and principles as well as strategic decision making for achieving and sustaining competitive advantages in the marketplace. Prerequisites: MBA 508.



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