Dec 26, 2024  
2013-2014 Graduate Catalog 
    
2013-2014 Graduate Catalog [ARCHIVED CATALOG]

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HEMB 517 - Health Services Marketing

1 credit hour
This course addresses strategic marketing issues applied to health-related organizations, including segmentation, branding, services and communications.  Although consumer behavior will be discussed, the course will focus primarily on business to business marketing to address the supply chain needs and insurance connections common to health services.



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