|
Dec 26, 2024
|
|
|
|
HEMB 517 - Health Services Marketing1 credit hour This course addresses strategic marketing issues applied to health-related organizations, including segmentation, branding, services and communications. Although consumer behavior will be discussed, the course will focus primarily on business to business marketing to address the supply chain needs and insurance connections common to health services.
Add to Portfolio (opens a new window)
|
|