Certificate in Marketing

Print Degree Planner (opens a new window) |

The graduate certificates in business are designed to allow working professionals to develop expertise and acquire a credential beyond their undergraduate degree. The certificate program allows students to:

Specialize in new areas of business
Update older information or degree
Acquire added skills and credentials to increase their career opportunities

The program allows a student, with guidance of a graduate programs coordinator, to choose a customized program of five to six graduate business classes from the graduate courses offered through the Albers School of Business and Economics. Certificates are awarded in the following areas of specialization: accounting, business administration, business analytics, business valuation, finance, global business, healthcare management, innovation and entrepreneurship, internal auditing, leadership formation, marketing, quantitative economic analysis, and sustainability. Course work for the certificate may be applied to other advanced graduate degrees if enrolled in those degree programs prior to completion of the certificate program.

Upon completion of the requirements for the Certificate in Marketing, students will have posted to their transcripts the entry, Certificate of Marketing and be issued a certificate.

Detailed admission requirements are listed below. Seattle University graduate students may also be eligible for the certificate programs. For more information, contact (206) 296-5700.

Admission Requirements

Minimum of an undergraduate degree from an accredited institution
Minimum 2 years of full time work experience
If a non-business undergraduate degree or graduate degree, a competitive GMAT or GRE score

Requirements

I. Required Courses (9)

MKTG 5170 - Marketing Strategy 3 credit hours *
MKTG 5305 - Marketing Research 3 credit hours
MKTG 5330 - Brand Management 3 credit hours

II. Choose 2 of the following electives (6)

MKTG 5300 - Personal Selling 3 credit hours
MKTG 5310 - New Product Development 3 credit hours
MKTG 5315 - Topics in International Marketing 3 credit hours
MKTG 5320 - Promotion Management 3 credit hours
MKTG 5325 - Sales Management 3 credit hours
MKTG 5335 - Marketing and Social Issues 3 credit hours
MKTG 5340 - New Venture Marketing 3 credit hours
MKTG 5345 - Social Media Marketing 3 credit hours

Note:

*For students enrolled in the Professional MBA program, MKTG 5170 is considered a prerequisite for this certificate. MKTG 5305 and 5330 are required courses and three electives from the list above are needed to complete the certificate.