Dec 21, 2024  
2016-2017 Graduate Catalog 
    
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2016-2017 Graduate Catalog [ARCHIVED CATALOG]

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MKTG 5305 - Marketing Research

3 credit hours
Formerly - MKTG 552

Purpose, methods, and techniques of marketing research and description of marketing information systems.

 

Prerequisite Course: ECON 5000 and (MBA 5080 or (MBA 5210 and 5220))


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