MBA 5013 - Marketing Management

3 credit hours
This course helps develop essential knowledge and skills for effectively planning, implementing, and controlling marketing activities, including the psychological and quantitative aspects. The focus is on the application of basic marketing concepts and principles as well as strategic decision-making for achieving and sustaining competitive advantages in the marketplace. Key principles include: marketplace, customer value, marketing metrics, marketing strategy, consumer and buyer psychology, marketing mix, digital marketing, sustainable marketing, and marketing ethics.