BRMB 5240 - Business Analytics and Data Modeling

3 credit hours
This course provides students with a foundational understanding of how to turn data into useful information, insight, and intelligence to formulate concrete recommendations and support business decision-making. Focusing on the application of statistical theories and managerial interpretation of results using statistical tools, it provides an overview of the field of business analytics and develops students’ skills in descriptive, predictive, and prescriptive analytics. Students will learn how to identify, evaluate, and analyze data using statistical, exploratory, and predictive modeling to capture business opportunities, gain business insights and support managerial decisions.

Registration Restriction(s): Bridge MBA Students Only