DICE 3005 - Social Media Planning

5 credit hours
Focuses on how social media technologies and practices shape contemporary public relations, advertising, community management, and digital communications through the exploration of social media strategies used by successful organizations. Students will examine how social media, new content and rich media distribution technologies, multi-platform storytelling, and other digital innovations are employed to enhance audience engagement. Examines the ethical and social issues that impact contemporary social media managment. Students will also be introduced to major social media platforms and gain hands-on experience with these tools.

Terms Typically Offered: fall